Artemis Hospitals had established a strong clinical expertise, but the brand needed some push to ensure that this expertise was equally visible in the online space, especially in Gurugram and nearby regions. Healthcare search in a competitive market such as Gurugram is highly fragmented. Artemis Hospitals, therefore, needed a cohesive strategy to appear prominently across these high-intent discovery journeys.
To translate Artemis Hospitals’ clinical reputation into stronger digital authority, ROI Mantra developed an integrated SEO, AEO and GEO strategy, covering all possible touch points used by the target audience.
Expand non-branded visibility across speciality, condition and procedure searches.
Increase visibility in featured snippets, AI answers and conversational searches.
Strengthen rankings for Gurugram, nearby locations and relevant pan-India searches.
Build a search-ready website structure for the Raipur expansion.
Reach Hindi-speaking audiences through relevant healthcare content.
Improve discovery across speciality, treatment and doctor pages.
Turn organic visits into more appointment enquiries.
Organic traffic relied heavily on brand searches and doctor profiles.
Missing specialist and procedure pages limited non-branded search visibility.
Geographic targeting needed to span Gurgaon, nearby areas and pan-India searches.
The Raipur expansion required a separate website architecture and new page setup.
Limited Hindi content restricting reach among Hindi-speaking audiences.
Lack of internal linking between specialties, treatments, procedures and doctors.
Key pages needed clearer CTAs to generate more enquiries.
Turning digital visibility into meaningful engagement, trust, and action.
