Small businesses are the backbone of our economy, but they also face an uphill battle to succeed. The failure rate stands remarkably high, with nearly half of these enterprises pulling down shutters within five years. While various factors contribute to this, an underrated aspect that remains often overlooked is the effective use of Search Engine...
Search Engine Optimization (SEO) plays the protagonist in driving traffic to your website and increasing online visibility, and as a digital marketer or business owner, you fully grasp the importance of this role. Yet despite your best efforts, you might easily stumble into common SEO mistakes that could set back your efforts. These oversights can...
Executing a successful content marketing campaign requires more than just quality content. It demands the strategic use of tools that can streamline processes, boost efficiency, and amplify the impact of your efforts. As a leading provider of content marketing services in India and beyond, we understand the importance of leveraging technology to maximize the potential of your...
Today, AI tools such as ChatGPT have emerged as the new big thing that is expected to disrupt the entire content creation industry. While there is no doubt that these AI tools will significantly accelerate the content production phase, accuracy; creativity; and adaptability are some of the aspects where businesses will still have to look...
Digital marketing is evolving at a phenomenal pace, including the much revered channel – PPC. Thanks to the incorporation of technological advancements such as AI, automation, and VR, businesses can now expect greater returns from digital channels. That said, to make the most of the transformations in the digital space, businesses may need to partner...
Online advertising has disrupted the way businesses connect with customers, taking the lion’s share away from traditional avenues such as electronic, radio and print media, while providing businesses with more cost-effective and affordable channels to engage, inspire and convert potential customers. That said, the world of online advertising is not all bells and whistles; according...
Ever since the onset of the smartphone revolution, responsive web design has been a buzz word, and with a constantly increasing share of mobile devices as an internet access medium, its significance has only grown with time. Having said that, anyone that hopes to bring organic search traffic cannot afford to ignore the search receptiveness...
In a world profused with fierce competitiveness, there is no such thing as, “build it and they will come”. More so if you are in a highly-congested and overworked territory, such as content marketing. Every marketer exercises all their might to create compelling communications and leverages every possible medium to engage, educate, inspire, and convert...
Starting a business website can be both exciting and intimidating. On one hand, you want it to accurately showcase your capabilities as a business; on the other, you have to ensure it offers a seamless user experience to visitors, and if striking a balance between the two wasn’t hard enough, you also to ensure search...
Many app developers experience the urge to get started with coding as soon as they have a concept. Although understandable, this is not the greatest of approaches. Making an effective application is an intricate procedure, in which you can rarely skip a step without facing repercussions. There are many things to consider before you start...
