Manya Group offers test preparation and overseas education consultancy services to students across India. Its services address different stages of the study abroad journey, from preparing for exams such as GMAT, GRE and SAT to seeking admissions guidance. The task was to reach more students across these searches, strengthen visibility for individual centres and turn website visits into enquiries through coordinated SEO and paid campaigns.
ROI Mantra developed an integrated SEO and performance marketing strategy to strengthen Manya Group’s search presence and connect its services with more prospective students. The approach combined keyword-led content, on-page optimisation, local discoverability and conversion improvements with paid campaigns.
Expand visibility for test preparation and overseas education services.
Improve rankings for relevant non-branded searches.
Reach students researching exams, admissions and study abroad options.
Strengthen search visibility for local centres.
Increase organic traffic through useful, targeted content.
Improve website engagement and enquiry conversion.
Support business growth through paid campaigns.
Different exams and consultancy services required distinct keyword and content targeting.
Informational searches and service enquiries needed different website journeys.
A pan-India presence required visibility for individual centres alongside national searches.
Website pages needed stronger optimisation for relevant non-branded queries.
Visitors needed clearer pathways from educational content to service enquiries.
Organic and paid activity needed to support a broad portfolio of student requirements.
Turning digital visibility into meaningful engagement, trust, and action.
