Emaar is among the leading real estate developers in the Middle East, with strengths across residential and commercial real estate, retail and hospitality. It is renowned for design excellence, build quality and timely delivery. The opportunity was to match that reputation with strong paid visibility, and to turn awareness into qualified enquiries from the first announcement of a project through to launch and beyond.
To strengthen Emaar's brand visibility, engage high-value audiences and generate quality leads, ROI Mantra developed a full-funnel paid media strategy across Meta and Google, leveraging our proprietary methodology developed in collaboration with Google - Zero Media Waste.
Maximise visibility and drive enquiries during the pre-launch and launch phases
Reach high-value audience segments across Dubai, Mumbai and Delhi
Keep campaigns relevant at every stage of the funnel
Balance brand awareness with lead generation
Expand reach while keeping acquisition efficient
Re-engage website visitors through Meta remarketing
Test new in-market and affinity audiences to expand the customer base
Use performance data to optimise campaigns
Distinguishing likely buyers from users engaging with luxury property content out of general interest.
Optimising for leads with booking potential, rather than reducing cost per lead at the expense of quality.
Managing audience overlap across platforms to limit repeated exposure and media waste.
Optimizing budgets, targeting and creatives to complement buyer intent across different funnel stages.
Keeping Advantage+ and Performance Max relevant to high-value buyers while allowing the platforms enough data to optimise delivery.
Turning digital visibility into meaningful engagement, trust, and action.
