YouTube, with a 2.3 billion active user base, is the prime choice for businesses to harness the power of video promotion. That said, to get the most of your YouTube marketing efforts, it is essential that you stay abreast with the latest YouTube marketing trends, experiment with different video formats, and create content that delivers value to the viewers. That’s why it is advisable to hire a marketing agency with proven expertise in YouTube marketing. To help you in your YouTube marketing efforts, we present some of the top YouTube trends to look out for in 2023.
YouTube Shorts
When TikTok started gaining momentum in 2018, YouTube introduced ‘Shorts’ to help creators publish short-format content. Similar to Instagram’s ‘Reels’, YouTube Shorts allows the publishing of short and engaging videos up to 15 seconds. Businesses can leverage this in-built feature to provide quick listicles related to their industry and highlight recent achievements and developments.
Live Streams
The popularity of YouTube live streams soared during the COVID-19 pandemic, with gamers, reviewers, and podcast hosts getting the highest view share. Both B2B and B2C businesses can leverage this feature to communicate with their audiences in detail, as a part of PR, or strengthen brand awareness. Live streams, apart from being a great way of interacting with people, can be “content banks” for businesses, providing them with sufficient snippets to keep publishing with consistency.
Content Creation Conventions
Exploring YouTube’s new content conventions is always a great way to keep the content engaging and easy to understand for viewers. YouTube content creation tools that make content creation and consumption (for viewers) convenient include:
- Premier: It is a great tool for creators to engage their audiences before and after the video goes live on YouTube, where people can communicate in the comment section.
- Chapters: This feature allows the creator to demarcate their videos into sub-sections according to the content being discussed in the video at a given time.
Community Engagement
Community building is one of the oldest trends in the digital space, which continues to be relevant even today. According to a survey conducted by YouTube, 55% of Gen Z respondents agreed being comfortable as a part of a vibrant, engaging, and virtual community rather than interacting in-person. Today, celebrity fandoms have transformed into ‘super-fans’, which gives them a critical leverage in going viral within hours. Some of the most engaging YouTube communities are with T-Series, K-Pop, PewDiePie, and Gordon Ramsay.
Final Word
YouTube can be a highly effective platform for businesses to connect with their customers, provided they deploy the right and a diversified YouTube marketing strategy including both organic and paid avenues. That’s where you can rely on the skilled and experienced professionals at ROI Mantra. Placed among the leading digital marketing agencies, we provide YouTube marketing service to help you outperform the competition. To discuss your requirements and learn more about what makes us one of the leaders in YouTube video promotion in India, simply call +91-84480-78585 or email info@roimantra.com. Alternatively, you can fill out our contact form and we’ll take it from there.