According to a recent study, website traffic generated from mobile phones was 1.54 times that of the traffic generated from desktops and tablets and the difference is expected to widen in coming years. That’s why every business that aims to garner traffic through web searches must optimize its website for mobile searches by investing in mobile SEO services. While you can always count on ROI Mantra to deliver world class mobile SEO services, to help you get started, we present some of the top mobile SEO practices. Read on.
1.Use Schema.org Structured Data
The schema markup is found at Schema.org and is a form of microdata. Coming into the highlight back in 2011, schema markups help enhance the description of the web pages. Though there’s no clear evidence on whether creating structured data by using schema markups helps improve the overall SEO rankings, it is still advisable to deploy schema markups to let search engine crawlers know about the things that you want to make more prominent.
2.Don’t Block CSS, JavaScript, or Images
A few years ago, webmasters had to block one or more of the elements such as the CSS, Javascript, or images, as mobile phones couldn’t support them. But, that was then. Thanks to technological advancements; it is now advisable to not block these elements and let the Smartphone Googlebot read them to help organizations rank their websites higher on SERPs.
3.Use a Responsive Web Design
It goes without saying that creating a responsive web design is one of the vital considerations to enhance SEO rankings. This includes leveraging the CSS3-based media queries, and a fluid grid, to make the web design compatible with both mobile and desktop versions. Using a responsive web design allows you to display your content freely, regardless of screen resolution and dimension.
4.Create a Separate Mobile URL
Creating a separate or dedicated or parallel website is one of the most effective ways to deploy a responsive web design. To avoid URL confusion, webmasters can use an “m” subdomain, which helps the visitors identify which version they are exploring. That said, creating parallel mobile sites requires all the “site redirects” and other backend elements to be placed accurately.
Final Word
When it comes to providing mobile SEO services, ROI Mantra is a trusted name with close to a decade of experience in the digital space. We are a Google All-Stars-awarded digital marketing agency, with a consistent record of helping businesses climb the ladders of SERPs on highly competitive keywords. To discuss your requirements or learn more about our mobile SEO services, simply call +91-84480-78585 or email info@roimantra.com. Alternatively, you can fill out our contact form, and we will get back to you as soon as possible.