Google recently rolled out its new helpful content update, which emphasizes on creating content for people rather than search engines. Based on this notion, websites will be devalued in SEO rankings if the Google algorithms find the content not to the point or off the topic. Simply creating content can’t ensure a high volume of traffic to the website, unless it is SEO-friendly, which is why it is advisable to hire a local SEO service provider that complies with Google’s latest policies. That said, continue reading as we bring the top five takeaways from Google’s new Helpful Content Policy.
Stay Focused on the Topic
In the latest content policy, Google emphasizes creating content that strictly revolves around the topic and not anything off-topic just to capitalize on high-ranking keywords. In that quest, Google suggests questioning yourself:
- Are you trying to tap into a new niche without any real experience?
- Is the content focused to add value to the readers or to attract the search engine?
- Did you choose to write on a particular topic to solve a real-world problem or just because it was trending?
Curating SEO-friendly content involves several intricacies, which is why it is advisable to contact a digital marketing company that provides local SEO services complying with the latest Google norms.
Share First-Hand Experiences
Google has also addressed the issue of promoting products and services without any prior experience. On the other hand, if you have sufficient experience in using a product or a service, provide original images and insights to make the content more helpful for the readers than just doing paid affiliation.
Don’t Club Multiple Topics
The sole purpose of Google’s new content policy is to focus on the quality of content rather than conditioning it for algorithms. That’s why Google emphasizes hosting a website with a specific niche and not multiple ones. Creating content on a single website that explores multiple niches perplexes both the search engine and readers. The best possible way to host multidisciplinary content is by building multiple websites.
Focus on Reader Experience
Transforming prevailing reader experiences to make them more human-centric is one of the core pillars of Google’s latest content policy. This includes several factors such as including original images and videos, infographics to simplify convoluted data, and providing first-hand experience than quoting secondary sources.
Don’t Provide Unclear Answers
Factual discrepancies and unclear answers are a direct violation of Google’s latest content policy. This not only propagates disinformation but also doesn’t add any value to the readers. As a brand, sharing fraudulent opinions that have no concrete source plummets the brand authority.
Final Word
The first step to attracting traffic to your website is to comply with Google’s content policies. That said, striking a balance between creating content that serves the algorithms while keeping the language, quality, and structure human-centric could be challenging. This is where a local SEO service provider is required. When considering effective local SEO services in Delhi NCR, look no further than the ROI Mantra, a Google All-Stars awarded digital marketing powerhouse. To learn more about our SEO services, call +91-74288-26632 or email info@roimantra.com. you can also fill out our contact form and we’ll get back to you as soon as possible.