Instagram has come a long way to take the throne of the ultimate photo-sharing platform, attracting millions of users who post millions of photos every day. With such a huge user base, it has also become a highly potential platform for business promotion and branding, but navigating the tide may call for a competent Instagram marketing company. That is because it takes a tailored set of strategies to target the audience that is relevant to your brand and product. If you too are planning to get started with Instagram marketing for your business, this blog post is for you.
Read on as we present a simple roadmap to getting started with Instagram marketing for your business.
Create a Business Profile
When planning to promote your business on Instagram, a business profile is the first thing you need to have, as it will allow you to create and publish ads on the platform, eliminating the need to use Facebook advertising tools. You also get access to Instagram analytics tools and get insights about your activity on the platform, including the reach of your posts and reactions of the users. Unlocking the free perks that come with a business profile can go a long way in helping you better understand your audience.
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Utilize Free Instagram Tools
Using the free tools provided by Instagram can be extremely helpful in getting the most out of the platform. The tools provide you with useful insights, such as impressions, engagement data, and much more. You can also extract detailed information about the demographics of your followers on parameters such as age, location, gender, and activity. You also have access to specific insights about a post and its performance. These free tools by Instagram help you better understand your audience’ behavior, and based on that, optimize your strategy.
Invest in Sponsored Posts
Businesses have long been using Instagram ads to reach a higher number of users, but the secret to success lies in targeting “relevant” users. It is, therefore, important to select the right keywords for your ads that aptly correspond to your products and/or services. While maintaining consistency in subjects/topics is important, it is advisable to have some variety in the way you serve your content. Having versatility in content creation through photos, videos, dynamic ads, and stories helps keep your audience engaged.
Use Instagram Stories
Instagram stories have emerged as one of the most effective ways to engage Insta users and generate leads. Instagram stories come in a slide show format and are displayed on the top of a user’s feed. This way, they are much easier to notice and follow than organic posts. Instagram stories gives an easy and “non-permanent” way for brands to try out different communication strategies and content types such as short videos, live videos, photos, and boomerangs, and analyze their effectiveness to chart the way forward.
Partner with Influencers
Influencer marketing is one of the quickest ways to reach your target audience. On one hand, influencers already have a huge following that gives instant exposure to your brand; on the other, many of their followers turn to their advice to buy relevant products or services. The brands can leverage the trust influencers have with their followers. As a business, you need to find relevant influencers from your domain, who can help you promote your products. If needed, you can always bring in an Instagram marketing company to help you find relevant Instagram influencers to carry your brand.
Use Branded Hashtags
Branded hashtags can be a great way to encourage audience interaction. You can come up with a phrase, call-to-action, or branded term relating to your brand to use as a hashtag. Creating and optimizing branded hashtags makes your brand more discoverable, leading to an increase in social media traffic. It is easier for users to search for your content using your hashtags. Branded hashtags also make it easier for Instagram influencers to feature your brand in their posts.
Plan the Posting Schedule
Accurate timing of your posts can be key to drawing more user engagement. The big question, however, is, ‘when is the best time to post on Instagram?’ Well, there is no one-size-fits-all formula to getting the timing of posts just right. For some, it can be early in the morning, while for others it can be late at night. The best time to post is when your target demographic is most active on the platform. Instagram algorithms prefer recency and relevance to decide the order in which posts show on feeds. This means that a fresh post will appear higher on a news feed than an older post with the same relevance. You can refer to Instagram’s insights to find out the days and times when your followers are most active. This way, you can determine the best time to schedule your instagram posts.
Wrap Up
Using the right marketing strategies can help to up your Instagram marketing. When you implement the right strategies, you are sure to reach the right audience on the social media platform. ROI Mantra provides custom-made Instagram strategies designed to help your brand to get noticed and engage the audience. As an Instagram marketing company Delhi, we make sure that clients get the most out of their social media marketing spend and efforts. Get in touch with our digital marketing executives for more information on how we can help you enhance the social media presence of your brand. Call +91-7428826632 or email info@roimantra.in.