Amazon is a leading e-commerce platform on which businesses are always willing to spend heavily to improve their sales. According to a study, there has been an increase of 108.6% in global ad spending on Amazon (2016-2021). While most businesses focus on PPC activities on Amazon to drive sales, search optimization is also an excellent option to drive traffic and sales. That said, optimizing product listings on Amazon requires an in-depth understanding of the platform’s guidelines and relevant SEO methodologies, which is why it is advisable to partner with a leading Amazon marketing agency in Delhi, such as ROI Mantra. Read on as we present some expert tips to help improve your sales on Amazon.
Use a Mix of Long- and Short-tail Keywords
Every campaign optimization starts with choosing the right set of keywords that helps increase visibility and conversion rates. When it comes to optimizing your Amazon product listings, it is advisable to use a mix of both long- and short-tail keywords, which helps in reaching the masses while approaching the target audience. Customers searching with long-tail keywords are looking for specific products while short-tail keywords help increase brand visibility.
Optimize Product Listings
From titles to product descriptions, every bit of information matters. That’s why it is vital to optimize your product listings. This include:
Title
Optimizing product titles or names is one of the most crucial steps of Amazon SEO as it is used by search engines to evaluate the relevance of a webpage as part of the customer’s search. Some of the things to consider for title optimization are:
- Character count should be between 60 and 80.
- Capitalize the first letter of each word except prepositions, articles, and conjunctions.
- Avoid using non-language ASCII characters (Æ, ®, or ©).
Description
Customers get maximum information on e-commerce platforms from product descriptions. When it comes to optimizing product descriptions on Amazon, it is always beneficial to comply with their product listing guidelines.
Imagery
Providing high-quality images in Amazon product listings helps in both enhancing product visibility and converting general searches into purchases. When it comes to optimizing images for Amazon, consider the following:
- Use relevant images that align with the title and description.
- Provide at least one image for every detail page.
- Image dimensions should be 500 x 500 px or 1000 x 1000 px.
Add Relevant Search Terms through Amazon Seller Central Account
“Amazon Seller Central” portal is vital for users for content and account optimization. It is a one-stop shop which allows users to access all the tools and resources that help in managing their Amazon account effectively. Adding relevant keywords in the search terms will help increase brand visibility. Additionally, businesses can use Amazon’s “Search Terms Report” that provides crucial insights into how customers find products of a certain brand in Amazon stores and popular search terms in specific time frames.
Final Word
Increasing brand visibility and boosting sales on Amazon requires opting for relevant SEO practices while complying with Amazon’s guidelines, along with paid push. This is where you can rely on skilled professionals at a trusted Amazon marketing agency in Delhi – ROI Mantra. A Google All-Stars winner, we are among the leading digital marketing agencies, delivering a full spectrum of marketing services including Amazon marketing. To discuss your requirements or learn more about our Amazon marketing services, simply call +91-84-4807-8585 or email at info@roimantra.com. You can fill out our contact form and we’ll take it from there.