The landscape of mobile application development continues to evolve at an unprecedented pace. Android, being the dominant platform in the mobile realm, demands robust testing strategies that can withstand the ever-growing complexity of apps and ensure exceptional user experiences. As of April 2023, Android controls 68.61% of the global market share. With market saturation and...Read More
According to a recent study, website traffic generated from mobile phones was 1.54 times that of the traffic generated from desktops and tablets and the difference is expected to widen in coming years. That’s why every business that aims to garner traffic through web searches must optimize its website for mobile searches by investing in...Read More
Amazon is a leading e-commerce platform on which businesses are always willing to spend heavily to improve their sales. According to a study, there has been an increase of 108.6% in global ad spending on Amazon (2016-2021). While most businesses focus on PPC activities on Amazon to drive sales, search optimization is also an excellent...Read More
YouTube, with a 2.3 billion active user base, is the prime choice for businesses to harness the power of video promotion. That said, to get the most of your YouTube marketing efforts, it is essential that you stay abreast with the latest YouTube marketing trends, experiment with different video formats, and create content that delivers...Read More
It goes without saying that WordPress, with a lion’s share of 65.2 percent in the CMS market, is the most used CMS. WordPress provides customized, flexible, and easy-to-use plans, which makes it an ideal choice for website development, no matter how small or big the website. When looking for a WordPress development company, you can...Read More
In today’s rapidly-evolving digital marketing landscape, it’s not enough to just create content and hope it’ll work its magic. You must also pay attention to its promotion. That’s why you need content promotion services to amplify your content’s reach. The ability to effectively promote your content across channels is crucial in today’s marketing environment. The...Read More
Google recently rolled out its new helpful content update, which emphasizes on creating content for people rather than search engines. Based on this notion, websites will be devalued in SEO rankings if the Google algorithms find the content not to the point or off the topic. Simply creating content can’t ensure a high volume of...Read More
The e-commerce industry is evolving at a remarkable pace, and as a result, the practices that would have helped you rank high on the search engines some time ago may not work anymore. Although that doesn’t mean you should rethink your e-commerce strategy from scratch, it is important to stay updated with the changes in...Read More
Search engine optimization (SEO) can be the gamechanger for a website or it can spell doom. While adopting the right SEO practices can help improve your web rankings and traffic and build authority, a slight mistake can lead to grave consequences. Treading on the wrong side of SEO best practices can not only hamper your...Read More
Online advertising has disrupted the way businesses connect with customers, taking the lion’s share away from traditional avenues such as electronic, radio and print media, while providing businesses with more cost-effective and affordable channels to engage, inspire and convert potential customers. That said, the world of online advertising is not all bells and whistles; according...Read More
