Search engine optimization, or SEO, helps websites to rank higher on the search engine result page (SERP), enabling them to get more visitors and customers. There are many tactics that allow companies to incorporate SEO white hat strategies. However, some SEO practitioners make the mistake of approaching SEO as a manipulative marketing tactic to cheat and rank higher on SERPs. Trying to manipulate the algorithm using black hat tactics can be disastrous for your website. Read on to know 3 black hat techniques that you should avoid at all costs.
1. Keyword Stuffing
When the main target keywords of a page are used in abundance to improve its rank, it is called keyword stuffing. This technique was popularized in the 2000s, but after the introduction of the Panda algorithm by Google, any website using this technique is heavily penalized. Panda Google Algorithm checks and penalizes content with an unnaturally high number of keywords, which is why it is recommended to add keywords that appear natural in content rather than going over-the-top.
2. Plagiarized Content
Creating content that captures the attention of the reader isn’t easy. Some organizations copy content from competitor websites to rank for multiple keywords without actually putting in the effort to create unique content. This issue can also arise if a company creates two different websites for different platforms rather than a single responsive website. Dynamic and responsive website designing and unique SEO-friendly content enable you to avoid issues caused to do with plagiarism or duplicate pages.
3. Clickbait
Clickbait is a technique that uses attractive but misleading headlines to attract more visitors to a website. The technique is unethical and harms the SEO of a website in the long run. As the headlines are misleading, visitors leave the website almost immediately, which, in turn, increases the bounce rate. Clickbait content also tarnishes the name of the brand as no visitor would want to return to the website. This technique is often utilized by tabloid writers who get paid by the number of clicks the website receives.
Final Word
SEO-friendly websites not only rank higher on Google SERPs but also drive more sales. There is a lot that goes into creating and maintaining an SEO-friendly website. A leading responsive website designing company in Delhi NCR such as ROI Mantra can help design and develop and promote your website without using any black hat techniques. We employ proven techniques that are in line with industry guidelines and designed to help you grow. Call +91-84480-78585 to learn more about our dynamic and responsive web design & development services in Delhi-NCR and also discuss your requirements. You can also email info@roimantra.com.