YouTube is among the favourite platforms for businesses to expand their digital presence. According to Statista, there has been an increase of 77.07% in worldwide ad revenues from Q1’ 19 to Q1’ 22. Running successful ad campaigns on YouTube requires not only a good content strategy but also adapting to YouTube’s latest updates and policies. That’s when you can rely on the skilled professionals at ROI Mantra, a trusted digital marketing agency that provides YouTube marketing services. Continue reading as we compile four recent YouTube updates that you may have missed.
New Partner Program
Commenced in 2007, YouTube’s “Partner Program” (YPP) allows creators to monetize their channel through ads. The recent changes to this policy are focussed on streamlining the joining process to allow more creators to be a part of this module, provided they comply with YouTube’s updated terms. Some of the highlights of this program include:
- Commerce Product Addendum: This allows creators to enable fan-funding features such as “super chats” and “channel memberships”.
- Watch Page Monetization Module: This feature allows creators to monetize their long-format videos and YouTube Premium.
- Shorts Monetization Module: This is another monetization feature that allows earning money from ads that play on the “Shorts feed” and between subsequent shorts.
Photo Editing and Quizzes
In a recent update, YouTube has enabled creators (with 500+ subscribers) the feature to edit images to be posted in community posts. This social media-style update allows creators to include text, and modify the colour tone; brightness; and tint of an image. Additionally, creators can post quizzes on their “Community Tab”, which will help increase their audience engagement.
In-App Shopping Feature
Owing to the in-app shopping features, social media platforms such as TikTok and Instagram have been destinations for affiliate marketing. That said, YouTube has also decided to invest in this direction with two these two announcements:
- Introducing In-App Shopping Features: People can make purchases while scrolling through Shorts, with a 45% share of ad revenue reserved for the creators.
- Implementing Affiliate Marketing Program: YouTube will allow selected (based on eligibility) creators to pay a commission on sales generated by product promotion.
Voice Narration in Shorts
Owing to the popularity of “Shorts”, YouTube has decided to add a narration feature to it. This will allow creators to add voiceovers to their videos to provide insightful commentary and tutorials (Do’s and Don’ts) or add funny comments. This will help businesses with audience engagement even in short-format content, allowing them to leverage impulsive purchasing decisions.
Final Word
As these features are still in the development stage, businesses still have time to strategize their marketing campaigns to leverage the aforementioned features. This is where it is advisable to partner with a YouTube marketing company in Delhi to help you outperform the competition and maximize your profits. ROI Mantra, a Google All-Stars winner, is a trusted name in providing YouTube marketing services to help you simplify your digital endeavours. To discuss your requirements or learn more about our YouTube marketing services, call +91-84-4807-8585 or email at info@roimantra.com. Alternatively, you can fill out our contact form and we will respond at the earliest.