Search engine optimization, one of the most essential parts of digital marketing, plays a crucial role in ensuring that your website receives relevant, useful traffic. While implementing a set of generic SEO tactics may drive traffic to your website, bringing quality traffic requires you to deploy an arsenal of expert SEO tactics. Enjoying a diverse viewership and repeat visitors can be made possible by following the right strategy. Be it regularly updating your website or publishing quality content consistently, there’s a lot of ground to cover when it comes to optimising your website to boost its ranking. Continuing on the subject, in this blog post, we present a list of four essential SEO tactics you can’t afford to ignore. Read on.
1. Organizing the Content in a Topic Clusters
Better organizing the content across your website can play a key role in influencing the overall page rankings. When following a cluster model, you have to divide the content across your website into pillared and clustered content. While the former will contain information with a broad focus on a particular central-theme keyword, the latter contains information with a narrow focus. The clustered content will be internally linked to the pillar content, thereby increasing the authority of the pillar page. Topic clusters, therefore, when combined with smart interlinking, can lead to more traffic and higher click-through rates.
2. Leveraging Featured Snippets
Featured snippets are the answers that we see in search results when we Google just about anything. By optimising for featured snippets in your website content, you can ensure that you win the ‘position zero’ and drive at least an additional 8.6% traffic to your website. To optimize for featured snippets, you should provide a clear single-paragraph answer in about 40-60 words. You could also duplicate the optimization of the current snippet that is being featured for questions around the keyword you are optimising for. Use HTML’s ordered list and title tags for subheadings if you have lists featured on your website content.
3. Repurposing Existing Top Content
Although producing fresh content on a regular basis is an important task, it is equally essential to leverage existing top-performing content for churning more views. Look for the top-performing content on your website. Whether you’re using Google Analytics, GoSquared, or FoxMetrics, you can easily find the top performing pages on your website. You must then take the top-performing content and repurpose it by creating multiple variations of it. By doing so, you can not only publish new content, but can also stay assured that you are pushing content that has already been proved successful.
4. Utilizing Quora’s Popularity to Gain Referral Traffic
Quora is currently one of the world’s leading question-answer platforms that enjoys more than 300 million unique visits every month. Answering questions about your area of expertise can establish your business as an authority on the platform and drive referral traffic to your website. While explicit advertising when answering questions on the platform is not the best practice, you can always establish yourself as a domain authority by simply providing high quality answers. Doing so will help drive referral traffic to your website. Quora is also offering businesses to answer questions specific to them and promote them across the platform, which is another feature you can use to your advantage.
Wrap Up
Optimising your website for better rankings and positioning it in top search results is more of a journey than a destination. With Google updating its algorithms from time to time, it is important to stay updated with the latest techniques that can produce actual results. ROI Mantra is a full-service digital marketing company offering SEO services to a number of esteemed clients across the globe. If you are on the search for a bankable SEO service provider in Delhi, Noida, and nearby places, look no further than ROI Mantra. To learn more about our services or discuss your requirements, call +91-74288-26632 in India or +1 (214) 307-6416 in the USA. You can also email us at info@roimantra.com or fill out our contact form.