YouTube, dubbed as the second largest search engine after Google, is the world’s largest video sharing platform that is being used in almost every country. With over 2.3 billion users worldwide, it offers a remarkable opportunity for marketers to reach out, connect and engage with their audiences, and garner their trust. The challenge is, the struggle to get discovered is intensifying constantly, with thousands of new videos being uploaded every day, which explains the ever-increasing number of businesses in India and abroad turning to YouTube video promotion, but the task is easier said than done. To help in the objective, we present some simple tips for creating an effective YouTube video marketing strategy.
Define Your Objective(s) and Audience
Before you start sharing any type of content, you need to do thorough research about your target groups. You need statistics about the behavior of your TGs and the type of content they prefer to consume. Another prerequisite is to study what your competitors are doing and how successful they have been with their strategies. You also need to know what already is out there so that you do not reinvent the wheel. To make things easier, you can hire a YouTube marketing company that will do proper research for your business, and create and implement a cohesive video promotion strategy.
Be Strategic with Production
Creating a YouTube channel is easy but maintaining one can be overwhelming and even cost-intensive, especially if you do not have the right resources or technical know-how. Creating YouTube videos can quickly rack up production costs that may start hurting if your content is not delivering the desired results. It is, therefore, important to have a clear strategy behind your releases and try to align them with topical and trending events as much as possible.
Ensure Periodic Releases
To see results, you need to be consistent. Following a time interval for posting videos not only keeps your audience engaged, it also projects you as a serious brand that they can trust. Having said that, you need to remember that simply posting your videos after every certain interval may not be enough. You will also need intensive monitoring, amplification, and quality control to keep your audience coming back for more.
Use Video Transcripts
Adding captions in your videos can go a long way in boosting your channel’s reach and engagement. Captions not only make the videos more engaging and understandable for a larger section of audience (people who may have a language barrier), they also help enhance the organic search rankings of your content. The transcripts, being in textual format, are easier to index for search engines than video content.
Establish Subject Authority
Being a marketer does not mean that you only have to push your products and services to your potential buyers. There is a huge chance that you may drive your audience away from your brand. Instead, you need to find ways where you can address real world needs and concerns of your TGs and give them unbiased advice and direction on how your products or services can work for them. Instead of resorting to direct promotions, you need to project yourself as a subject matter expert that your audience can trust and will be willing to follow.
Go Live to Improve Engagement
Live streaming on YouTube is another effective way to increase the reach of your content, and channel, and enhance brand receptiveness among your TGs. The best part about leveraging live videos is that you don’t even have to have costly equipment to stream a live video, as all you really need is your good old smartphone. Moreover, live Streaming gives you a chance to directly interact with your audience, which makes them feel more connected with you and your brand.
Wrap Up
YouTube video marketing, if done right, can deliver great returns for almost any business. If you want to make the most out of this video sharing platform, what you need is a YouTube marketing company in Delhi, such as ROI Mantra. Equipped with a deep understanding of the dynamics of the virtual universe, our team is ideally positioned to deliver 360-degree digital enablement solutions, including YouTube video marketing. To learn more about how we can help you take your YouTube marketing game to the next level, simply call +91-84480-78585 or write to us at info@roimantra.com.