Getting Content Marketing to Work for Your Business
A lot of marketers tend to forget that B2B content marketing is much different than B2C content marketing. In B2B content marketing, you have a small focused target market and there is a long buying cycle. B2B content marketing, on the other hand, is not based on personal bonding but is value driven. The content […]
4 Web Design Trends that Will Drive 2021
Website design is constantly evolving to reflect the ever changing and growing standards, user expectations, and business landscape. The global coronavirus pandemic has underlined the importance of building a solid online presence. As 2021 gets underway, a number of trends are shaping up to dominate desktop and mobile website design services. ROI Mantra endeavours to […]
Answering Commonly Asked Questions about Search Engine Optimization
In the age of the internet, online presence has become an indispensable need for virtually every business. Thanks to a number of web development resources at our bay, setting up a decent facade on the internet is never really a problem. The real challenge lies in driving traffic to a website and increasing its reach. […]
Pro Tips to Get More Web Traffic from Instagram
Social media platforms such as Instagram have millions of users that include companies, artists, and influencers. Simply showcasing your products or talent doesn’t cut it if you are looking to earn more traffic from your activities. It is important to craft a comprehensive strategy that takes into account opportunities you can leverage to grow your […]
Why Online Reputation Management is Essential for Every Business
The evolution of web 2.0 bridged the longstanding gap between businesses and consumers, finally giving the latter it’s long-due voice and be heard by the former. In the course of the transition, another change happened. Besides letting businesses discover what their customers thought about their products and services, online reviews also opened a floodgate of […]
Best Practices to Optimize Your Mobile Advertising Returns
The smartphone revolution has transformed the way businesses used to communicate their messages to potential and existing customers. While large brands are still devoting a fair share of their advertising and marketing budgets to traditional mass communication avenues, there is ample evidence to prove a radical shift in their focus towards more-personalized digital channels, such […]
Making Social Media Optimization Work for Your Business
Entrepreneurs all around the globe know how arduous it is to follow an idea, start an organization, and turn it into a thriving business. Many business owners, even after hiring SMO service providers, find that their organizations are trailing behind industry leading brands, unable to connect and engage with the desired audience. This often happens […]
The Golden Rules of Content Marketing
Whether you need to market a product or service, creating high quality content is always a prerequisite. The secret to creating impactful content is developing a knack for keeping your audience engaged and interested enough to be customers and remain loyal. Content marketing services present a great way to promote your company as it can […]
The Significance of Guest Posting in Brand Development
Almost every business aspires to be a brand but only a few succeed in the endeavour. What is it that really makes a brand stand out? A lot of people might say it’s the quality of their products and services that separate them from the clutter, but that is not really where the tunnel ends. […]
4 Tips for PPC Management during Covid-19 Crisis
The COVID-19 crisis has caused a severe blow to the advertising industry. While numerous businesses have stopped advertising altogether, many have contracted their marketing spends due to economic vacuum and decline in demand. While this may seem overwhelming at the first glance, it can be an advantage for businesses, as they can generate conversions at […]
