How to Make Content Marketing Work for Your Business
While most marketers from current times construe content marketing as a rather novel, internet-driven tool to drive sales, the fact is, its earliest traceable application dates back to the 18th century, when Benjamin Franklin issued Poor Richard’s Almanac to promote his printing business in 1732. Though a lot has changed since then in the world […]
5 Cardinal Sins of Social Media Management
Back in the dawn of the 21st century, something remarkable happened. The advent of web 2.0 finally opened the bolted gates of the internet to the masses – people finally had a medium to make their voice heard. So began a revolution that would change the face of the world as we knew it. Fast […]
Pro Tips to Create a Stellar Brand Reputation
In the world of business, reputation is everything, and businesses either come to terms with the fact, or cease to exist. Moreover, owing to the online revolution, the significance of reputation has grown manifolds during the last couple of decades. While it can take years to build a reputation for your brand; in today’s internet-driven […]
Choosing the Right Advertising & Marketing Agency for Your Business
Even since the onset of the web 2.0 revolution back in the early 2000s, the world of marketing has undergone an array of transformations, and thanks to emerging technologies; it is now evolving faster than ever. The transition, however, opened a floodgate of opportunities for new advertising & marketing agencies to surface, which, although enabled […]
2022’s Top Content Writing Trends
Every year, content marketing trends shift according to the reality of the time. Many of these trends often represent completely new approaches to help marketers and business owners to achieve better results and reach a larger section of their target audience. Ever since the pandemic hit the world, there has been a significant increase in […]
3 Tips To Substantially Improve Your Website’s User-Experience
A website is essential for any business that wants to establish an online presence. It has become the most paramount business requirement because of its ability to sell goods and services 24 hours a day and provide visitors with useful information. Most consumers go online to hunt for information that empowers them to make the […]
To PPC Ad Formats to Boost Your Online Conversions
Online advertising has taken the world of commerce by storm, and the impact will only grow with time. According to Statista, in 2020, the global digital advertising spend was an estimated US$378.16 billion, and the figure is expected to reach a whopping US$645.8 billion by 2024. Under the PPC model, advertisers can publish ads on […]
4 Essential Elements of an SEO Audit
Every business wants to push its website up the search engine charts. To achieve this, it is necessary to focus on technical SEO. Technical SEO involves optimizing the technical aspects of a website, with an aim to make it better harmonize with the indexing mechanism of search engines. It ensures your business consistently features on […]
Top 5 Benefits of SEO for Small Businesses
In today’s internet-driven world, websites are often the primary interface for businesses to interact with potential customers, and given that most people use search engines, such as Google, to find the products and services they need, it would be safe to say that SEO is a prerequisite, especially for small businesses. Ironically, many small business […]
3 Black Hat Techniques That Can Harm Your Website
Search engine optimization, or SEO, helps websites to rank higher on the search engine result page (SERP), enabling them to get more visitors and customers. There are many tactics that allow companies to incorporate SEO white hat strategies. However, some SEO practitioners make the mistake of approaching SEO as a manipulative marketing tactic to cheat […]
