Teceyecare

About our Customer

  • Dallas based Eye Care Center
  • Offers all types of surgeries and treatment of eyes.

 

Goals

  • Develop a website which is user friendly and follow Search Engine guidelines/best practices.
  • Enhance presence and authority of website for eye care, cataract surgery and related search terms.
  • Improve local search visibility/presence.

Approach

  • Strong keyword strategy and implementation of quality content around the targeted keywords.
  • Competitor analysis and identify/implement missing opportunities on a regular basis.
  • Website traffic improvement & on page optimization of website pages.
  • Conversion rate optimization and CTA implementation to improve user behavior.
  • Strong off page/content marketing strategy to improve keyword rankings.
  • Fixing crawl errors, canonical issues, and other server related issues.
  • Improve search presence for the location center through GMB optimization.
  • Goals tracking and query form optimization.
  • Informative content pages optimization to improve user behavior.

 

Results

  • Month on month increase in website traffic.
  • Consistent increase in number of user queries.
  • Increased 1st Page keywords from 14 to 75 in approximately 1.5 year.

 

Hacked Company Growth (Multifold) in 18 months

Improved web & local search visibility for business potential search terms to target the niche/local audience and achieved consistent growth in organic traffic and user queries.

 

Analytics Overview