Social media platforms such as Instagram have millions of users that include companies, artists, and influencers. Simply showcasing your products or talent doesn’t cut it if you are looking to earn more traffic from your activities. It is important to craft a comprehensive strategy that takes into account opportunities you can leverage to grow your traffic. SMO services from leading players such as ROI Mantra can also help you optimize your dividends from Instagram and other social media platforms. Let’s look at some of the basic tips to get more traffic on Instagram using clickable links.
Work On Your Bio Link
While the traditional wisdom is that Instagram is not link-friendly, there is a lot you can do with your Bio Link. Instead of updating your website link and forgetting about it, you can constantly update it to drive traffic to different pages of your website such as to a featured story, campaign page, or lead capture page. You can then draw attention to the links using post captions that contain a call-to-action. You can also take advantage of a ‘link in bio’ tool to make sure that visitors can still access links highlighted in old posts. The link in the bio can also be accompanied by a call to action.
Link IGTV Posts
Descriptions for IGTV can contain links to drive traffic. The trick lies in adding a call-to-action in the video title as viewers have to click on it to see the description containing the link. Information about the link can also be captured in the video.
Add Action Buttons
If the desired action that visitors to your profile should take include contacting you by phone, email, or text, adding action buttons to that effect to your profile is the best way to go. Other action buttons to consider include buying tickets to an event and booking an appointment. Such a strategy works together with your website to drive more conversions.
Use Instagram Shopping to Tag Products
You can turn your feed into your storefront with the help of instagram Shopping. It allows you to tag up to 5 products in standard or video posts and up to 20 when it comes to carousel posts. Your instagram Stories can also accommodate a single product sticker. When you tag products in your posts, a shopping tab will show on your profile where all tagged products are showcased.
Use Instagram Highlights
Highlights help you drive traffic from linked Instagram stories beyond 24 hours. Choose stories that go together and group them so they can be permanently featured on your profile. Make sure to choose stories that retain the interest of visitors for a long time and avoid highlighting stories just for the sake of it.
Wrap Up
There are a number of other tips that you can use to drive more traffic on your instagram profile including sending links in direct messages and enabling push notifications. To get the best results, partner with one of the best providers of SMO services. ROI Mantra is a digital marketing agency with a strong focus on performance and growth. We offer some of the best SMO services in India and partner with players from across the globe. Your search for SMO services in Delhi ends here. Call us at +91-120-466-3004 (India) or (214) 307-6416 (USA). You can also email us at info@roimantra.com and we’ll take it from there.
