The internet revolution opened a floodgate of opportunities for all sorts of retail businesses, especially the ones that were earlier finding it challenging to get through to potential customers, but that was then. Today, with a constantly increasing number of users on all popular and upcoming ecommerce portals, retail business now have a new mountain to climb – outshining competitors in the increasingly competitive ecommerce space. That is when they need the expertise of an ecommerce SEO services company such as ROI Mantra. If you are also an ecommerce business looking to increase your reach and drive sales, this article is for you.
Read on as we present five proven ecommerce marketing tips that really work.
Ecommerce SEO
If you have a store on any popular ecommerce platform, you would already know how challenging it can be to rank high on relevant keywords, which is a prerequisite to getting discovered by potential customers. Investing in ecommerce SEO services helps you achieve just that. Ecommerce SEO services companies leverage a blend of strategies to enhance the relevance of your product listings and store on relevant keywords, helping you to get discovered by potential customers.
Social Media Integration
Social media platforms such as Facebook and Instagram have evolved into exceptionally potent tools to engage with and acquire new customers. While Facebook allows you to set up your own store, Instagram allows you to showcase your products and establish a more emotional connection with your target customers. In addition to Facebook and Instagram, you can also leverage Twitter to get the word out and create a buzz around upcoming products and offers, which is highly likely to reflect in your sales numbers.
Related Blog: Why SEO Must be a Part of Your Marketing Strategy
Email and SMS Marketing
Remarketing and retargeting using SMS and email is another highly effective way to boost your sales numbers. You can start by retargeting those prospects who have abandoned their carts, and see if there is anything that can be done to address the reason for which they did not complete the transaction. In addition to that, you can also reach out to prospective customers based on their wishlists, and if you have the available data, can also use other special occasions such as birthdays and anniversaries to push out suitable communications.
Content Marketing
Content marketing is a highly effective way to garner the trust of potential customers and drive sales. Having said that, you need to be very careful as to not end up pushing the envelope too hard, without paying the due regard to the needs and wants of your customers. Depending upon the nature of your products and target customers, you can create, distribute and promote a blend of content types, such as blogs, videos, infographics, whitepapers, etc. with a clear intent to address their “real world” and not just to sell your product.
Wrap Up
In addition to the tips we have discussed, sponsored placement is another key avenue to drive ecommerce sales. This includes search ads, social media ads, mobile ads, and on-site sponsored listings that, by default, appear at the top of search results. If you want to take the burden of ecommerce optimization off your shoulders, it is best to hire an adept ecommerce SEO services company such as ROI Mantra. For a no obligation consultation or to learn more about our ecommerce SEO services, simply call +91-84480-78585 or write to us at info@roimantra.com. You can also fill out our contact form and we’ll get in touch with you as soon as possible.