Back in the dawn of the 21st century, something remarkable happened. The advent of web 2.0 finally opened the bolted gates of the internet to the masses – people finally had a medium to make their voice heard. So began a revolution that would change the face of the world as we knew it. Fast forward 20 years, and we are living in a world that has rowed away from radio waves, and is largely dictated by social media platforms. As soon as businesses realized the immense potential held by social media, pretty much everyone started flexing their muscles to get a leg up in their league, often making grave mistakes that not only translated into financial loss but also damaged their brand reputation. In this article, we list some such pitfalls.
1. Linguistic Errors
The quickest way to lose the interest of a potential customer is probably toying with their native language. In fact, linguistic errors can not only deject a potential taker, it also reflects poorly on your brand. Every social media communication, therefore, must be checked for both factual and grammatical accuracy before it is used to represent your brand in the virtual space.
2. Scheduling Errors
While it is understandable that scheduling, managing, tracking and optimizing social media activities is no mean feat, you must not rely too heavily on automation tools. An introductory post sent before its scheduled time, for instance, can kill the entire buzz around it. Similarly, a repost of yesterday’s news will be enough to make your audience leave with a bad taste.
3. Color Mismatch
In the world of social media, appearance is pretty much everything. Every serious business, therefore, must ensure that all their communications are formulated using only the brand colors, while maintaining consistency in the connotations for which they are used. Eclectic is probably not the best of design sensibilities when it comes to social media.
4. Push Communication
Before starting any organic activity on any social media platform, make sure you understand that all social media communications should be about your customer, not your business. The intent should be to address the reader and present your offerings as a potential solution to their needs. The days of chest beating and calling yourself the “best” are long behind us.
5. Universal Content
Every social media platform, be it Facebook, Instagram, LinkedIn, Twitter, or any other, has its own set of guidelines to describe the types of content they recommend and welcome. A lot of marketers, however, use the same communication across all social media platforms, which not only presents their brands in a shoddy light, but can also result in the loss of followers.
The Last Word
In addition to the above, overposting is another common peril that causes businesses to lose money when investing in social media marketing. Although social platforms offer a remarkably effective and cost-efficient avenue for virtually all sorts of businesses to connect with, engage, and acquire new customers, the success largely depends on the proficiency with which the channel is used. That is the reason why it is always advisable to bring in an expert that knows the ins and outs of social media marketing, and can help you get the most out of it. An expert such as ROI Mantra. To learn more about our SMO services, simply call +91-84480-78585, or fill out our contact form and we’ll get back to you as soon as possible.
