Day: December 24, 2021

Leveraging A/B Testing to Make the Most of Responsive Search Ads

Google has announced a radical shift in its focus from traditional Expanded Text Ads (ETAs) to Responsive Search Ads (RSAs) as the main text format with effect from July 2022. Although marketers and companies offering PPC services have long been using A/B testing to improve the outcomes of their ads, this change in the ad […]